TL;DR: Under Jobs, Apple focused on engineering products and the profitability and stock price followed. Under Cook, Apple focuses on stock price (dividends, stock buybacks) and is massively cutting R&D/Engineering costs to the point they did not release anything really new for years and their projects keep failing while also increasing prices. E.g. Siri that is unable to catch up to modern chatbots.
I watched the first minute or so, which was about their stock price relative to Microsoft. Profitability is a huge part of a company’s stock price.
I didn’t watch the rest because I’m not going to watch a 30 min video without a good reason to.
TL;DR: Under Jobs, Apple focused on engineering products and the profitability and stock price followed. Under Cook, Apple focuses on stock price (dividends, stock buybacks) and is massively cutting R&D/Engineering costs to the point they did not release anything really new for years and their projects keep failing while also increasing prices. E.g. Siri that is unable to catch up to modern chatbots.