They can set retail price to $1000 for all I care. As long as the actual sale price is $10 for instance is all that matters. And putting off permanent price for as long as possible to not devalue products and get more customers during sales due to thinking it is a deal is common strategy.
Its actually why when epic did coupons and covering the discount some publishers opted out because they didn’t want their games to sell that low yet even if the profit taken is the same. Because they were aware price tracking sites would lead people like me to pass on future sales seeing that the price had been lower, so deciding to wait instead of “overpaying” compared to the all time low.
As part of the four-week long sale, Epic is offering $10 off every single game on the store priced over $14.99. Crucially, Epic explained it would be footing the bill for that promotion, meaning developers’ take-home cut wouldn’t be impacted by the deal.
On the surface, it seems like a win-win for all involved, but some publishers have decided to pull their games from the store for the duration of the sale.
They can set retail price to $1000 for all I care. As long as the actual sale price is $10 for instance is all that matters.
It does matters because is how price parity works, promotions has a beginning and end date, it’s not based on the lowest price at a time but in the consistency of the price.
What business would want to sell a product at the same low price all the time. They want to sell it at the highest price possible, but will have sales to also reach more price sensitive consumers over time as those willing to pay more decreases. But, not keep it permanently low to sell games to consumers who would pay more between sales.
Anyways when it comes to this comment I had responded to.
Not actually true. They only require price parity for steam keys. Basically don’t sell steam copies anywhere cheaper than on steam. Any other copy you can sell for whatever price.
Point of my comment to them in providing data of ARC Raiders being cheaper outside of Steam is that in actual real world cases Steam copies have and are being sold cheaper than on Steam. And its not the exception as data from isthereanydeals shows.
Steam does require price parity, and the fact that Arc Raiders were cheaper at some point doesn’t prove otherwise. Promotions and discounts are acceptable; the goal is for the price to be consistent.
So people being able to buy steam keys cheaper than from Steam doesn’t prove that games can be bought cheaper than on Steam? What?
And even Valve says
It’s OK to run a discount for Steam Keys on different stores at different times as long as you plan to give a comparable offer to Steam customers within a reasonable amount of time.
Comparable not same. Which provides a lot of flexibility on discounts outside the steam store. And isthereanydeals data that tracks all the prices over the years showing that your claims don’t match the reality of steam keys not going on sale cheaper than on Steam sales.
But, you seem to live in your own reality so we are just arguing in circles. You ignoring real sales prices and just fixating on some imaginary price outcomes where Steam key sales prices aren’t cheaper than Steam sales.
But the key price is the same, they giving you a discount. They can’t change the price of 100$ to 80$ without giving a 20% discount.
They can set retail price to $1000 for all I care. As long as the actual sale price is $10 for instance is all that matters. And putting off permanent price for as long as possible to not devalue products and get more customers during sales due to thinking it is a deal is common strategy.
Its actually why when epic did coupons and covering the discount some publishers opted out because they didn’t want their games to sell that low yet even if the profit taken is the same. Because they were aware price tracking sites would lead people like me to pass on future sales seeing that the price had been lower, so deciding to wait instead of “overpaying” compared to the all time low.
https://www.gamedeveloper.com/business/teething-pains-for-epic-games-store-as-publishers-opt-out-of-debut-mega-sale-
It does matters because is how price parity works, promotions has a beginning and end date, it’s not based on the lowest price at a time but in the consistency of the price.
What business would want to sell a product at the same low price all the time. They want to sell it at the highest price possible, but will have sales to also reach more price sensitive consumers over time as those willing to pay more decreases. But, not keep it permanently low to sell games to consumers who would pay more between sales.
Anyways when it comes to this comment I had responded to.
Point of my comment to them in providing data of ARC Raiders being cheaper outside of Steam is that in actual real world cases Steam copies have and are being sold cheaper than on Steam. And its not the exception as data from isthereanydeals shows.
Steam does require price parity, and the fact that Arc Raiders were cheaper at some point doesn’t prove otherwise. Promotions and discounts are acceptable; the goal is for the price to be consistent.
So people being able to buy steam keys cheaper than from Steam doesn’t prove that games can be bought cheaper than on Steam? What?
And even Valve says
https://partner.steamgames.com/doc/features/keys
Comparable not same. Which provides a lot of flexibility on discounts outside the steam store. And isthereanydeals data that tracks all the prices over the years showing that your claims don’t match the reality of steam keys not going on sale cheaper than on Steam sales.
But, you seem to live in your own reality so we are just arguing in circles. You ignoring real sales prices and just fixating on some imaginary price outcomes where Steam key sales prices aren’t cheaper than Steam sales.