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The purpose of Unix was to be user friendly. And it is. You haven’t seen what it replaced.
Also friendliness doesn’t require a Fisher Price interface.
I really don’t like how “consumer-friendly” means “GUI that resembles Windows” in the minds of so many people.
Gotta meet the customer where they are, not where you would like them to be. Most people don’t want to learn a new thing.
Most Windows design copies what consumers were familiar with at the time. Folders files floppies windows etc