MS Gamepass uses the same model. Some percentage of a customer’s $30/mo doesn’t go to Sandfall Studios for “selling” Expedition 33 on Gamepass, Sandfall got a fat lump sum from MS in exchange for MS being allowed to distribute their game to subscribers.

Steam’s for-profit too. The term you’re looking for that describes CDPR but not Valve is “publicly traded” or simply “has shareholders”.

They’re not giving away retail price games. They’re paying dev teams single payouts to make a game limited-time-claimable. Your copy of a $60 game didn’t cost Epic $60, it cost them “$400k divided by number of downloads within the promo period”. And the devs take the payout because they know it’s coming in addition to all the paying customers on Steam. Basically a guaranteed return on investment.

Gabe Newell is a man with a red button on his desk that, if pressed, will immediately grant him 11 figures to distribute as he pleases. It’s labeled “sell Valve to Microsoft/go public”. Newell hasn’t pressed the button. Newell and his employees are satisfied with “making shitloads of money” and don’t need to “make more shitloads than last year, forever”.

I can reasonably say that Newell probably won’t press that button during his lifetime. Similarly, I’d trust anyone with that button to hold onto it no matter what, because “if it’s getting pressed, it should be me pressing it.”

Once Newell dies, many bets are off. That’s a really, really tempting button to press. There are very few humans likely to not press it.